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Don’t Believe The Hype!

With a title like this, the following article could be about almost anything these days. Hype is like a dietary staple in this country. It's everywhere . . . TV commercials, movies, music, sports, politics, magazines, the news, . . . *cough* Wall Street, banks *cough*. . . everywhere. You could write entire books (and I'm sure many have) about the millions who are carried downstream towards the rapids, by the currents of hype. There's no shortage of hype men selling their wares or hype machines socializing the masses. The question is, do you believe the hype? Before you answer, let's make sure we're talking about the same thing here.

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