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You’ll See…

Imagine this . . . Your friend gets a new car. They arrive at your place in their new shiny ride with a big ole Koolaid smile. You go for a ride, express your happiness for them and return to your life as they speed off. Then the next day you find that you’re seeing your new friend’s car everywhere!! You’re at the gas station and there’s the car . . . there’s two more in traffic . . . and three more in the parking deck at work. Where did they all come from? We both know that your friend’s decision to buy this car didn’t cause the market to suddenly shift (no matter how much of a trend setter s/he thinks they are)!! So what really happened?

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